25 Apr 2019
In the previous part of the series, we talked about the legal aspects of starting a logo designing business. After reading this article you will have a clear understanding of workplace selection for logo designing business. You will be able to start working on your dream with more confidence.
Selecting Your Workplace
Selecting your workplace is a long term commitment and the decision should not be made in haste. This decision requires careful planning. There are various options available in the real estate market. Depending on your business need, you can select the most viable option for your business.
Types of Business Premises
There are different types of business premises which you can select based on your preference.
You can choose to operate your business from your own home. You have to ensure that you adhere to the zoning laws and local laws that will be applicable in the area of your residence.
Shared Commercial Office Space
In this set up you will be sharing your office space with other individuals. You can have a dedicated desk or a private cabin or seat anywhere on first come first serve basis. This option gives you the ability to enjoy the perks of an office environment in a fraction of cost and no hassles of renting or owning a dedicated space.
Dedicated Commercial Space
This is a traditional setup where you will be carrying out your day-to-day business activity and serve your clients at a place of your choice. You can rent or purchase your dedicated commercial space based on your financial condition. The pricing of this setup is highest among the three options.
Characteristics of an Ideal Location:
- It is a known hub for similar services like logo designing or other creative services.
- Many people who work or live in the area are your target audience
- Businesses in the area complement your business(like a digital marketing agency or startup accelerator could benefit from your logo designing business)
- The cost of buying or leasing in the area are within budget and meet the needs of your logo designing business.
- It’s a growing hub with many opportunities in the near future.
Tips when choosing a location
- Research different locations - Gather info about the demographic and economic characteristics of the areas you are interested in. The perception of your location also matters as your clients will judge you based on your office address.
- Research your competitors- Find out where they are located and the type of premises they use to sell products & services
- Contact local authorities – Find out more about the area, any future or planned development, zoning, rates and business activity in the region. Having proper knowledge will ensure that you don't have to confront unpleasant surprises.
- Focus on long term goals- Make sure you’ve got an up to date marketing plan and that your chosen location is in line with your long term business goals and objectives.
- Electricity and Power Back up: The space you are looking for should have enough power for your business needs like running servers or other electricity-hungry equipment. The location should have proper power back up option in the cases of an emergency power outage.
- Personal Factors - Commute from home as well as working style preference should be taken into consideration when choosing your location.
- Skill base in the area - The office location should be easily accessible for the talent pool that you may need for your business.
After reading this blog post, you will be in a very good position to finalize your workplace and make an informed decision. In the next part, we will be wrapping up and cover major aspects of running your business smoothly via project management, sales management, support handling, billing, collaboration and website requirements for your logo designing business.
Stay tuned and share this article with your friends and acquaintances who may benefit from this information.
Check out our other series on
Disclaimer: This article is not legal advice. Please consult the authorized personnel. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for educational purpose only.