Across the sciences and society, in parliament and education, in military and business, new technologies are not merely expanding our capabilities, they are moulding and conducting them, for better and for worse. If we do not understand how complicated technologies function then their potential is more easily captured by nonpareil and corporations. There is a causal relationship between the enigma of the systems we encounter every day and global issues of injustice, hate, philosophy and foundation. Instead of an idealistic future in which technological advancement casts a massive pragmatic impact on the world, we seem to be entering a new age characterized by ever more strange and unforeseen events. To understand what is happening, it’s necessary to understand how our technologies have come to be, and how we have come to place so much faith in them. This is why many technologists believe that the “Singularity” phenomenon is around the corner. The Singularity is the hypothetical future creation of super-intelligent machines. Superintelligence is defined as a technologically-created capacity far beyond that possible for humans. Should the Singularity happen, technology will advance beyond our ability to foresee or control its outcomes and the world will be transformed beyond recognition by the application of superintelligence to humans and/or human problems. In the corporate realm, change moves at a whirlwind speed. Uniform plans can become hackneyed within months. Albeit some companies are reviewing strategies punctually, front-line employees should have consented to implement a line of action in order to achieve the company’s collective goals. Communication magnate Rupert Murdoch encapsulated this notion when he quoted, “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” A little introduction to Murdoch- After his father died in 1952, 21-year-old Rupert inherited control of the family’s newspaper, the Adelaide News. He immediately set about acquiring other news outlets, a process that accelerated in the 1980s and 1990s until he’d built the second-biggest media conglomerate in the world, News Corporation. He still controls its daughter companies, News Corp and 21st Century Fox, which split in 2013. Safe to say this man knows what he is talking about. The focus has shifted from big to small because the new economy is defined by breaking old paradigms and bringing more value to the customers by thinking and implementing ideas that change the game. Powered by digital age technologies, the smaller, more contemporary setups can bring the required change as they can be more innovative and agile than the established players. Emerging businesses who have no curse of legacy can truly innovate by harnessing the power of lean digital ways to do business and beat established ‘Goliaths’. What defines Business today? • The last decade has shown rapid development in information technology and its application. This has helped changed the way we look at the world, as well as the way business, is conducted. Both business and trade have gained under the wave of information technology with improvement in efficiency, productivity and bottom line. Productivity improvement has facilitated speedy and accurate production in large volumes. Indian financial sector has also benefited from advancement in information technology. • The current global and competitive business environment constantly asks for innovation, an existing knowledge base is getting obsolete, continuously thriving for advancement in process improvement. The learning curve is always put to test, and every company is striving to remain ahead of the competition. Due to this shift in the way business is getting done has thrown out a new reality of ever-shortening product and service life cycle. More and more companies are coming out with customized products and finding ways to differentiate from the competition. • The recent explosion of information technology has seen few but significant emerging trends, for example, the mobile platform for doing business, cloud computing, technology to handle a large volume of data, DIY Website, Digital Workplace etc. • These fresh technologies and platforms are creating a number of opportunities for companies to drive strategic business advantage and stay ahead of the competition. Companies need to work on new plans to maintain flexibility and deliver customer satisfying products and services. What slows a business down? • Poor communication and lack of visibility are often responsible for the misalignment of teams and departments. Clear communication is important for the accomplishments of more goals faster. It helps employees steer in clear direction facing fewer pivots setting precedent for better collaboration. • Lack of delegation. Delegation of menial tasks frees up time for important tasks as it gives more time for planning and strategizing for bigger and better things. As a bonus, it can really buoy a team’s confidence and skill set to take on new tasks that contribute to the team’s success. • Presence of Silo mentality. Silos can result in a sense of conformism and can undermine the spirit of collaboration, ruining the ability of the company to stay innovative and aligned. Siloed teams often lead to siloed information, an absolute slayer of cross-functional collaboration critical to rival in business today. Teams that collaborate well with other teams tend to be more transparent and accountable, allowing them to move more quickly and drive better results. • Multitasking takes a toll on the productivity of the organization. Juggling strategic activities is not efficient. It is unrealistic to quit multitasking forever but here are some techniques to make multitasking work for you. • Isolated working results in a lack of inspiration and also sends a message of inaccessibility to others working in the same organization. Leaders who don’t check in and connect with their employees miss the chance to create a team culture that encourages accountability. What can make business fast? • By streamlining workflow process, trying new strategies, regularly tweaking the workflow, eradicating bureaucracy, replacing subdued and underachieving components. Occasionally revamping the entire work process if necessary. Always be aware of the department’s productivity and make changes where ever required. • Always monitor trends and upheavals that could come in a specific industry. What is to come and what is happening right now, so as to take advantage of the speed and stay ahead of the competitors. • If you have limited time to grab hold of something that can benefit you and your team, don’t fluctuate. Either do it or don’t. Rupert Murdoch’s ability to size up opportunities to acquire new media outlets and then snap them up when they seemed right resulted in enormous success for his company. He’s received a lot of criticism over the decades for his ruthless speed and efficiency, but it’s one of the chief factors in his success. • Removing the silo mentality and incorporating modern business solutions in the business to collaborate better among employees i.e. internal users and also external users such as customers, suppliers etc. You don’t have to be the giant that was “Goliath” to succeed in business; you just need to tank up with well-informed strategies, like the schemes and tricks used by David. This will help you not only stay on the straight and narrow but do so with commendable velocity, bypassing competitors who haven’t yet realized the need for speed.
Resource Management is the optimal utilization of resources deployed for a certain task. However, this is not all that Resource Management is about. It is used both in Organizational Studies as well as Project Management sciences. Here, we will be discussing Resource Management more in relation to project management. In organizational studies, resource management is the efficient and effective development of an organization's resources when they are needed. Such resources may include financial resources, inventory, human skills, production resources, or information technology (IT) and natural resources. When we talk about the project management domain, Resource management is a key element to activity resource estimating and project human resource management. Both are integral parts of an inclusive project management plan to execute and monitor a project successfully. As is the case with the larger discipline of project management, there are resource management tools available that automate and assist the process of resource allocation to projects and portfolio resource transparency including supply and demand of resources. The goal of these tools typically is to:: · Maintain a pool of skilled employees within the organization required for projects · Decide the number of new employees with a specific skill set to hire · Allocate the workforce to various projects Resource Management includes extensive planning so that the right resources are assigned to the right tasks. It involves scheduling and budgeting for people, projects, equipment, and other supplies. Why is resource management important? Resource management, as a part of project management, is aim to do more with less. Nobody likes waste, especially in business. Resource management is centred around optimization and efficiency. When you know what you need to make a project successful, you can effectively plan out the optimal way to use those resources. To most companies, optimum efficiency is so important that they hire someone solely devoted to resource management; also known as a resource manager. What does a resource manager do? While project managers are responsible for creating and assigning tasks to get the project done, resource managers are accountable for allocating the resources needed to make the project a success. A company that practices Resource Management is in an advantageous position. With proper management, they will be able to avoid obstacles that were not anticipated. Once a company is aware of its resources upfront, they can plan in advance how they’re going to be used. It also prevents burning out of resources and employees by having insights and avoiding overallocation and dependency. It also provides a shield as it promises that in a project you did everything you could with what you had. It also builds clarity to plan accordingly if your team is at maximum capacity or available to take on new projects. Also, helps to measure ROI and plan for it.
“There seems to be some perverse human characteristic that likes to make easy things difficult.” — Warren Buffett Information overload describes an excess of information available to a person aiming to complete a task or make a decision. Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur. The concept of information overload has been around for longer than the phrase and even in the 3rd (or possibly 4th) century BCE the writer of Ecclesiastes 12:12 was complaining that “of making books there is no end.'' Throughout history, there have been complaints about information overload, particularly during the Renaissance and the Industrial Revolution periods. However, the dawn of the information age and access to powerful and low-cost data collection on an automated basis has brought us more information than at any other point in history. Managing information in daily life is no longer restricted to a wealthy elite but is a problem which everyone faces. Social media, e-mail, webpages, mobile apps, TV etc. all spill data into our lives daily. Causes of Information Overload: · Huge volume of new information constantly being produced for consumption · Competition within content creation giving birth to the norm of Quantity over Quality · Existing information being replicated on different platforms · The constant increase in the number of channels the information can be broadcasted on radio, TV, the Internet, etc · The ever-increasing amount of historical data present with us · Massive volume of conflicted, inaccurate and contradictory information available with us · Lack of clear structure in the cluster of information. Negative impacts of Information Overload: There is a lot that can go wrong due to information overload when the user isn’t happy with the consumption of said content. Some of the negative impacts of Information Overload are: · Significant decline in memory . Reduced information retention ability · Stress and burnout from the frequency and volume of the information received · Lesser uptake of new and relevant information · Shorter attention span and reduced focus time · Increase in depression and anxiety due to sheltered living. · Lesser real-world conversations and connections. · High absent-mindedness & social distractions. Now as we know of the negative impacts that information overload causes, we need to learn how to combat these. We should not let it affect our productivity because as we know, “Getting information from the internet is like taking a drink from a fire hydrant.” - Mitch Kapor Everyone’s way of how they perceive a piece of information is different. Some may ignore it straightaway and some might overthink and let it mess with them. One can avoid information overload by keeping it simple and relevant. The information should be clear as well as have supporting facts to vouch for said information. Productivity is hindered whenever a person is way too involved in the information available to him and most of it is not relevant either. To maximize productivity, one has to learn to skip information. This obviously does not mean avoiding important stuff, but just the understanding that you just can’t absorb every drop of information available and not feel guilty for avoiding it. We have been always taught to make informed decisions which are indeed true but sometimes we should feel free to make a decision without knowing all the facts. In order to not let information overload affect productivity, one should know the fact that incoming information need not be tackled immediately as it comes. Instead, it can be queued and looked at in free time. Information needs to be filtered and delegated properly to improve efficiency. Information overload is an actual phenomenon which stops us from making decisions or act because we feel we have too much information to consume. These are some simple tips to minimize both information overload for the users and which we can use to prevent information overload on ourselves. Following these tips will reduce (though it will never completely eliminate) the information overload that we and our users have to handle.
Silo Syndrome, a mindset present in some companies when certain departments or team do not wish to share information with others in the same company. This type of mentality reduces the efficiency of the overall operation, morale, and may contribute to the demise of productive company culture. Historically speaking, silos have always been thought of as dreadful for a company and the push for incorporation of AI (Artificial Intelligence) and RPA (Robotic Process Automation) makes no exceptions. A recent survey shows fewer than 50% of enterprises have deployed any of the "intelligent automation technologies" such as AI and RPA. IT leaders participating in a survey say data and applications within their companies are too siloed to make it work. That's the summary of a survey of 500 IT executives, conducted by IDG in partnership with Appian. The majority of executives, 86%, say they seek to achieve high levels of integration between human work, AI, and RPA over the coming year. The problem is they have a long way to go - at this time, only 12% said their companies do this really well today. One can assume that there are issues of communication between the IT and the business side of the company. Some of these issues may eventually see some relief through agile and progressive operational initiatives. The silo mindset does not appear accidentally nor is it a coincidence that most organizations struggle with interdepartmental turf wars. When we take a deeper look at the root cause of these issues, we find that more often than not silos are the result of a conflicted leadership team. The intemperate habit of holding information within the organization is negatively impacting the company culture. The process of not sharing information among themselves has both external and internal impacts-with external impacts affecting the customers and other external users of the business. The internal impacts include: · Substantial growth in inefficiencies and redundancies within the departments · Turf wars and tension between departments regarding responsibilities and ownership · General sense of discomfort and lack of transparency Just like any other new venture, the seeping through of AI in an organization is often challenged by the presence of silos. Even after AI is deployed in the organization, the lack of collaboration makes it extremely difficult for AI to process normally. For instance- the major purpose of AI deployment is to make decisions and in order to make an informed decision, it needs to have access to complete picture. As there is a definite lack of communication and collaboration among departments, AI and its decision-making abilities will suffer due to it and also the company’s growth. At this point, it appears AI and RPA are mainly the tools of the largest corporations with massive IT support. While there are deployments of individual emerging automation technologies, a lack of strategy and clear alignment to business goals is resulting in siloed deployments and overwhelmed internal application development teams. Less than half of surveyed companies have deployed any form of intelligent automation. Breaking down the silos is not an easy task for any organization; however, the avoidance of these issues will be more detrimental to the employees and ultimately the overall health of the organization. There is nothing more powerful in any organization than having all employees rowing fiercely in the same direction. Similarly, there is nothing more powerful than making an informed decision. The result of informed decision making combined with AI is limitless for any enterprise, its investors as well as its customers in the long run.
In the previous part of the series, we talked about the legal aspects of starting a logo designing business. After reading this article you will have a clear understanding of workplace selection for logo designing business. You will be able to start working on your dream with more confidence. Selecting Your Workplace Selecting your workplace is a long term commitment and the decision should not be made in haste. This decision requires careful planning. There are various options available in the real estate market. Depending on your business need, you can select the most viable option for your business. Types of Business Premises There are different types of business premises which you can select based on your preference. Home Office You can choose to operate your business from your own home. You have to ensure that you adhere to the zoning laws and local laws that will be applicable in the area of your residence. Shared Commercial Office Space In this set up you will be sharing your office space with other individuals. You can have a dedicated desk or a private cabin or seat anywhere on first come first serve basis. This option gives you the ability to enjoy the perks of an office environment in a fraction of cost and no hassles of renting or owning a dedicated space. Dedicated Commercial Space This is a traditional setup where you will be carrying out your day-to-day business activity and serve your clients at a place of your choice. You can rent or purchase your dedicated commercial space based on your financial condition. The pricing of this setup is highest among the three options. Characteristics of an Ideal Location: It is a known hub for similar services like logo designing or other creative services. Many people who work or live in the area are your target audience Businesses in the area complement your business(like a digital marketing agency or startup accelerator could benefit from your logo designing business) The cost of buying or leasing in the area are within budget and meet the needs of your logo designing business. It’s a growing hub with many opportunities in the near future. Tips when choosing a location Research different locations - Gather info about the demographic and economic characteristics of the areas you are interested in. The perception of your location also matters as your clients will judge you based on your office address. Research your competitors- Find out where they are located and the type of premises they use to sell products & services Contact local authorities – Find out more about the area, any future or planned development, zoning, rates and business activity in the region. Having proper knowledge will ensure that you don't have to confront unpleasant surprises. Focus on long term goals- Make sure you’ve got an up to date marketing plan and that your chosen location is in line with your long term business goals and objectives. Electricity and Power Back up: The space you are looking for should have enough power for your business needs like running servers or other electricity-hungry equipment. The location should have proper power back up option in the cases of an emergency power outage. Personal Factors - Commute from home as well as working style preference should be taken into consideration when choosing your location. Skill base in the area - The office location should be easily accessible for the talent pool that you may need for your business. Conclusion: After reading this blog post, you will be in a very good position to finalize your workplace and make an informed decision. In the next part, we will be wrapping up and cover major aspects of running your business smoothly via project management, sales management, support handling, billing, collaboration and website requirements for your logo designing business. Stay tuned and share this article with your friends and acquaintances who may benefit from this information. Check out our other series on How to Start Your Instagram Store Part 1 & Part 2 Check out previous parts on How to Start a Logo Designing Business Part 1 & Part 2 Disclaimer: This article is not legal advice. Please consult the authorized personnel. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for educational purpose only.
“Our leaders have failed us. It’s time to rebel – and have a damn good time doing it.” These are the words of EXTINCTION REBELLION which is an international protest group that uses non-violent civil disobedience to campaign on environmental issues. The group was formed on 31 October 2018 and named themselves after Anthropocene Extinction. They clearly have a beef with the Government but do not mistake them for the mysterious insurrectionary anarchist known as Mr Robot and his team of hacktivists known as fsociety from the popular USA Network show Mr Robot who were at war with the Government because they wanted to erase all the records of any debt from the records. Instead, Extinction Rebellion abbreviated as XR is a socio-political movement which uses nonviolent resistance to avert climate breakdown, halt biodiversity loss, and minimize the risk of human extinction and ecological collapse. XR was launched by Roger Hallam, Gail Bradbrook, Simon Bramwell, and other activists from the campaign group Rising Up! Their motto- Fight for life, Rebel for life. As soon as the group was formed, several acts of Civil Disobedience were carried out in London in November 2018. According to their website, https://rebellion.earth/ , on April 15th 2019, they are calling for a full-scale rebellion to demand decisive action from governments on the environmental crisis. The movement includes blockading the city, engaging in civil disobedience, taking direct action, and amazing acts that will be performing at the protest sites will be revealed later. The UK Rebellion also termed as SHUT DOWN LONDON will be carried out in prominent parts of the city which are Parliament Square, Marble Arch, Oxford Circus, Waterloo Bridge and the Piccadilly Circus. The is not a one-off march and the XR will go on shutting down cities until their demands are met. Their demands include: 1. Truth be told - The government must tell the truth about how bad the situation is and also must revoke any policies that are in contradiction with the situation and must work with the media to communicate with citizens. 2. Carbon Net Zero by 2025 - The Government must enact legally-binding policies to reduce carbon emissions in the UK to net zero by 2025 and also work on to remove the excess of atmospheric greenhouse gases. 3. Citizen’s Assembly- They also demand that a citizen’s assembly be set up to oversee the changes. They also say: “Under our current system, we are headed for disaster. Catastrophic climate breakdown will cause food collapse, destroy communities, kill millions, and render many more homeless. Mass extinction of wild species will lead to ecological collapse, and when they go, we go. Destruction of natural habitats will lead to the genocide of indigenous peoples and the loss of our planet’s life support systems.It’s not too late to change course – a better world is possible. We know how to get there – the solutions exist, and we have the technology to take us to a better future. But governments are consistently failing to take the urgent and decisive action that will save us. If the system will not change, then we must change the system. It is our sacred duty to rebel in order to protect our homes, our future, and the future of all life on Earth.” Coming to the protests by XR, Demonstration have included blocking bridges to traffic in London and a semi-naked protest inside the House of Commons. The group says climate breakdown threatens all life on Earth, and so it is rebelling against politicians who 'have failed us', to provoke radical change that will stave off a climate emergency. UK MOVEMENT: 2018 - Primarily in London, on 31 October 2018, the “Declaration of Rebellion” was done in Parliament Square. A lot of people came in to hear Greta Thunberg , the Swedish schoolgirl "on strike" from school over her own government's climate inaction. In the first two weeks of the movement in November 2018, more than 60 people were arrested for taking part in acts of civil disobedience organized by Extinction Rebellion. On 12 November 2018, activists blockaded the UK's Department for Business, Energy and Industrial Strategy and some glued their hands to the department's doors. Activists unveiled a "Climate Change... We're Fu*ked" banner over Westminster Bridge and glued themselves to the gates of Downing Street, near the Prime Minister's official residence. On 17 November 2018, in what was called "Rebellion Day" , about 6,000 people took part in a coordinated action to block the five main bridges over the River Thames in London (Southwark, Blackfriars, Waterloo, Westminster, and Lambeth) for several hours, causing major traffic disruption. On 23 November, in the first action outside London, an Extinction Rebellion group in York stopped traffic on Coppergate, Clifford Street, Pavement and Ouse Bridge, as well as holding a demo outside West Offices of the City of York Council. An Oxford XR group blocked traffic on Botley Road on the same day. On "Rebellion Day 2", a week after the first, Extinction Rebellion blocked the roads around Parliament Square, before a mock funeral marches to Downing Street and then onto Buckingham Palace. XR co-founder Gail Bradbrook read out a letter to the Queen, and one activist glued herself to the gates of the Palace before the procession returned to Parliament Square. On 21 December 2018, actions were staged at BBC locations across the UK by Extinction Rebellion calling for a change in editorial policy, perceiving a "failure to report" on the "climate emergency." BBC headquarters in London was placed on lockdown. 2019 - Starting from Monday 15 April 2019, Extinction Rebellion organized demonstrations in London, focusing their attention on Oxford Circus, Marble Arch, Waterloo Bridge and the area around Parliament Square. Activists fixed a pink boat named after murdered Honduran environmental activist Berta Cáceres in the middle of the busy intersection of Oxford Street and Regent Street (Oxford Circus) and glued themselves to it, and also set up several gazebos, potted plants and trees, a mobile stage and a skate ramp whilst occupying Waterloo Bridge. Five activists, including XR co-founder Simon Bramwell, were arrested for criminal damage when they targeted Shell's headquarters, near Waterloo. Towards the end of Wednesday, a large force of police marched on the camp at Parliament Square, arresting people and partially removing roadblocks before it was retaken later the same night by protesters who arrived with a samba band and re-established the roadblocks. On the morning of Friday 19 April, after significant media speculation about a threat to Heathrow Airport, around a dozen teenagers, some aged 13 and 14, approached the access road holding a banner which read “ Are we the last generation ?” In the middle of the day, police moved in force to surround the pink boat as Emma Thompson read poetry from the deck, eventually removing the people who were either locked-on or glued to it. After seven hours police had moved the boat without clearing Oxford Circus. By late evening police were saying that 682 people had been arrested in London. People have been in support of the actions of the Extinction Rebellion and believe that the cause is worth fighting for. However, a lot of media outlets have outright questioned the strategies of XR. While they do support the cause they are fighting, many people do not agree with the methods opted by them. Although, It is indeed commendable looking at all those who are a part of this incredibly important movement going on. Ending this piece by quoting the XR and their persistence. "But we will make sure they will not get away with it any longer." We will not disappear. We will not die off. We will not give in. Now is the time to rise up – for people and planet. We’ll see you on the streets, rebels.”
In the previous blog, we have discussed how to set up an Instagram shop that you may use to sell something you’re passionate for and make selling through Instagram work. In this blog we will discuss the legal aspects regarding selling on Instagram, which may seem complex as selling through Instagram is fairly new, still, legal stuff should be figured out as a priority. Disclaimer: This article is not legal advice. Please consult the authorized personnel. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for educational purpose only. ELIGIBILITY: The first thing you’ll need to do to get started with Instagram Shopping is checking that your country is currently eligible for the feature. If it isn’t, you’ll need to wait until the feature rolls out into more countries. COMPLIANCES: Your business must comply with Facebook’s merchant agreement and commerce policies . Your Instagram business profile must be connected to a Facebook Page. Facebook Pages with the Message to Buy payment option will need to delete and create a new Shop with another payment option before they can use shopping on Instagram. Please note that country or age restrictions on your Facebook Page will not carry over to your Instagram account. BUSINESS STRUCTURE: Your Instagram account must be converted into a business profile . With a business account, you'll get access to business features and Instagram Insights . These tools can help you better understand who is engaging with your business on Instagram. You can also adjust the privacy of your profile in your Settings at any time. Primarily sell physical goods. Your Instagram account must be a business that primarily sells physical goods. They are continuing to test this feature and hope to expand availability to more accounts in the near future. BUSINESS LICENSE: Before you start your operations, you have to ensure that you are not violating the local laws. There are many restrictions in place based on the location of your operations that prohibits certain types of business activity. You have to ensure that your business is not in violation of those laws. Also, you should procure all the license and permit to conduct your operations on Instagram Store. LAWSUIT PROTECTION: Lawsuits are unavoidable so you have to be ready for them. Clients can get creative if they are annoyed and determined to sue you for any reason. You need to have a proper action plan in case of scenarios where you have to face lawsuits. CONCLUSION: So far, we have covered the basic legal aspects that you, as a new entrepreneur, need to take care of. Instagram will be rolling out additional analytics tools for brands who use the feature in the near future – this will really help you to gauge the success of your Instagram Store campaigns. Stay tuned for more on sales through unconventional platforms. Also, check out another series on How to start a logo designing business?
Welcome to Part 2 of How to Start a Logo Designing Business article series. In this article, we will be covering some of the broad legal issues that you may have to tackle while starting or running your business. They may seem daunting but are important to tackle. Business Identity When starting your logo designing business you have to first decide the name of your business. You cannot use any name because that may be copyright infringement and can land you in trouble. You have to verify the details and ensure that you are not building the business identity that does not belong to you. Business Licence Before you start your operations, you have to ensure that you are not violating the local laws. There are many restrictions in place based on the location of your operations that prohibits certain types of business activity. You have to ensure that your business is not in violation of those laws. Also, you should procure all the license and permit to conduct your logo designing business. Business Structure Choosing a business structure is important. You may want to run a one person company or you may want to start the business as a partnership. You may have the desire to get funding and go public in the future to raise money. Considering your scenario, you have to zero down to the most feasible business structure. Business Compliance Since you will be running your business and selling your logo designing services, you will be required to ensure that you are maintaining records and other documentation for compliance purposes. Depending on your business structure and offering, compliance may vary a lot. Moreover, it will be your duty that your business is in compliance with all the laws that might apply to you. Compliance is good but non-compliance will attract strong punishment. Service Contracts Since you will be providing services you need to set the expectations for your clients. You also need to make everything clear about the number of revisions that your clients can ask for. You Lawsuit Protection Lawsuits are unavoidable so you have to be ready for them. Clients can get creative if they are annoyed and determined to sue you for any reason. You need to have a proper action plan in case of scenarios where you have to face lawsuits. Personal Asset Protection As a business owner, you have to keep your assets safe from any kind of litigation. So you should have your accounts & assets separate for private and personal use. Even in the situations when creditors will have to knock your doors, your personal assets will be safe. Conclusion So far we have covered the basic legal aspects that you, as a new entrepreneur, need to take care of. We will be talking more about other aspects of the Logo Designing business in the next part. Stay tuned for more articles on How to Start a Logo Designing Business series. Also, check out our another series on How to start your Instagram store? |(Part-1) Disclaimer: This article is not legal advice. Please consult an authorized registered law practitioner. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for education purpose only.
Disclaimer: This article is not legal advice. Please consult the authorized personnel. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for educational purpose only. Do you have something that you’re passionate to sell? It could be anything ranging from beauty and fashion to electronics. According to PewResearch Center’s 2016 Social Media Update, 32% of Internet users use Instagram. And at least half of all Instagram users open Instagram at least once a day. Instagram has the highest engagement rate by far compared to any other channel, with users staying an average of 192 seconds per visit. That means the engagement of your product with the targeted group is ensured. Also, why beauty and fashion stores are doing so well on Instagram is that women use Instagram more than men and are aged around 18 to 29 years old. If you have any interest in the fashion or beauty industry, Instagram could be the way to go. Online-only businesses, brick and mortar companies, and established companies have all found success with Instagram sales and you can too. While on Instagram itself you can’t convert your account to a storefront, there are simple ways below to make your feed shopper-friendly and direct your followers to purchase. Now, we are going into depth on how to set up a well-functioning Instagram store that really sells. 1. Set up your business account: Instagram has great options to determine what kind of account you want to set up. Decide on your username, something which is unique and memorable but at the same time easy to remember so that people who aren’t your followers know how to find you. Have your logo as your profile picture, again for the convenience to remember for your followers. Edit your profile and add a polished and brief description of your business and yourself. Your contact information must be present in the description. 2. Acquire Customers: Once your account is set up the most important thing is to curate quality, compelling and aesthetically pleasing images to resonate with your followers. Since Instagram is a visual platform, you have to create an enticing story with your pictures that customers can relate to and spark interest for. Let customers dive into the lifestyle your brand has to offer and also behind the product that you’re selling. Successful Instagram photos feature multiple products in use, so share a piece of your brand’s lifestyle and paint a relatable picture of who your customers are. Instagram users want to feel like they are being told a story, not sold a product. Follow this principle and you’ll have a thriving Instagram shop. 3. Call to action: Food52 does a great job describing the cosy and warm feeling around the product in their pictures, and inspiring viewers to create those moments from Instagram and replicate in their real lives. The very crucial thing here is captioning your pictures right that invokes the customer’s buying impulse and inspires them to click through. There has to be a strong call to action button as well just like Food52 that provides a feature on their feed if they create a picture of their own. According to myriad research: the more hashtags, the merrier, so channel all the hype around your brand by using a consistent hashtag for users to follow and tag. Make sure your followers on Instagram know they can buy everything they see in your photos by clicking that coveted “link in bio”. 4. Payment and Logistics: For payment options, you have to figure out your demographics and see what regions are generating the most traffic. Speaking of India, a lot of people are comfortable with paying through “Paytm”, “PhonePe”, “BHIM”, “Airtel Wallets” etc. If you are interested in expanding your business overseas, you obviously have “PayPal”, “Google Pay” and also “Amazon wallet”. Another important aspect is how you would want to receive orders. You can have direct links/codes of the product on their image that redirects your customers to that product on your website or if you’re a smaller business you can receive orders on WhatsApp or even SMS along with the product code and buyer’s information. You can also receive orders on Instagram direct message but it is not the most common one. Again, with logistics, you have figure out according to where you’re selling. You may send products through post or you can collaborate with an independent logistics company if you have grown slightly bigger. With international, of course, you can use courier services or even national post services. 5. Promotion: You should constantly be focusing on increasing your followers. Remember, every new follower could be your potential customer. People are generally attracted to active accounts who post regularly quality content. You can also have some offers going on constantly that attracts a person to make a purchase on your Instagram store. Staying active, taking polls on the Instagram story, starting a challenge with a hashtag has proven to increase engagement by a lot. You can also do a promotional giveaway; these help you gain followers. You can also partner with “Influencers” and have them promote your stuff on their page to direct more followers to you. Connect your Instagram to LinkedIn and Facebook to gather traffic from their as well. Post success stories from happy customers on your feed. Feedback is a must. A buyer must always feel in good hands when their money is on the line. Tell your story. Facts tell, but stories sell. Successful brands drive engagement with a story or an experience around their products. Stories enable us to create a connection not only with our fans but with a new audience. Instagram is a powerhouse for you to visually tell that story and showcase that experience. It’s not about marketing your product; it’s about marketing the experience that comes with owning your product. More like this: How to start a logo - designing business?| Part-1
If you are interested in starting your own logo designing business you are at the right place. We will be discussing key points that will help you start, run and grow your logo designing business. There are three stages of expertise that you may be in: 1. You may be a professionally trained graphic designer having multi-year experience in creating logos or other artwork. 2. You may have mid-level experience and want to explore some uncharted territories of entrepreneurship. 3. You are a self-learner who discovered the joy of graphic designing recently and want to test the waters. Does any of the three scenarios sound familiar to you? If not, then comment down your scenario, your story could help others. Many people have the motivation to do something but they are afraid to execute. Often times you may be brewing this entrepreneurial dream for many months or years. It’s completely fine. You never know as this article could be your wake up call. It’s never too late. Demand for Logo Designing Logo designing is the bare minimum that every company needs. They need a logo to create an identity and recall value of their brand in the mind of their customers or prospective customers. Creating logos will help you break into the professional arena as a graphic designer. Entrepreneurs and risk takers are present in abundance and they would be needing your service on a regular basis whenever they launch their new venture or rebrand their identity. Impact of your Work Isn’t it fantastic that you will be designing a logo that will represent the whole organization and its legacy? With this amount of expectation, you are expected to deliver the best. For amazing creative creation, you will be focussing on delivering great results. Managing Your Tasks For your Logo Designing business to turn into a reality, you will need to take care of your own learning and managing the mundane tasks that are required for proper functioning of your business. It may irritate you but these mundane tasks are sometimes mandatory or sometimes necessary for scaling up your business. Work will keep piling up and unless you break down this pile into smaller deliverables, prioritize and organize, it will remain a mess. So you have to focus on managing your tasks with the help of pen and paper or spreadsheets or task management tools. Legal Formalities Since you will be starting your business you have to take legal opinion. For that, you need to be in constant contact with a lawyer or a law firm. With regular consultations, you will be aware of the next course of action that will be required for the business. Once you are sorted with legal permits and legal obligations, you can start working on the next set of actions. Never ignore the legal aspect in business as the last thing that you would want is authorities knocking on your door while you are working to meet a delivery deadline. Selecting Your Workplace You may want to start your business from your home or a co-working space or lease your own commercial space. This decision will be based on your preference and financial condition. You need to seek the help of a real estate agent who will help you in finding a good place as per your need. Tools of Trade Once you are sorted with legal aspect and location, you can move on to procuring the best pieces of equipment as well as software license that will be required to deliver your services. You will not be looking for something mediocre thus the purchase will involve heavy research. Only after proper research, you will be procuring your equipment and buying license for editing software. Marketing Now you have tackled the legal, location and equipment procurement issues. You are in the business ready to accept orders. Here comes the tough part. You need clients. For that, you need to market yourself. Marketing can be tough and you should be monitoring your marketing effort. No matter how much you outsource, you need to keep a tab on the progress. You have to focus on digital marketing and that may involve stakeholders from around the world. Someone from northern hemisphere may be taking care of PPC ads, someone from southern hemisphere may be taking care of SEM. You need to manage your globally distributed marketing team as well. Sales Management Now that your marketing effort is paying a dividend, you will start getting clients. You need to create a standard operating procedure for handling clients. Once you get clients, you should be able to sign a proper contract, fix on service level agreements, take their inputs, manage modification requests as well. Sometimes you will have to tackle difficult clients and you may have to process the refund as well. The Real Magic Begins So far I have talked about the boring but necessary aspects of starting your logo designing business. But once you are done with all these you can focus on doing what you love doing the most. You can now focus on creating a logo that could become iconic. You can meddle with blank sheets of paper and pen or play with your pen tablet creating stunning pieces of visual art. This is the first part of the Start Your Logo Designing Business series. Please share this article with your friends who are passionate about graphic designing or planning to venture into entrepreneurship. This article will give you a rough overview of Logo designing business. We will be going through the business aspect in more detail in the next article. If you have any specific question, feel free to comment below as it will help everyone else. I will tackle your questions in greater detail in the upcoming posts of the series. Disclaimer: This article is not legal advice. Please consult the authorized personnel. We are not liable for any consequence of any action taken by you relying on the material information provided in this article. This piece of content is for educational purpose only.